About us

Svensk Direktreklam is Sweden’s largest private distributors of direct mail advertising, as well as the country’s largest employer of young people. Using the services of 10,000 distributors, the majority of households in Sweden receive advertising in their letterboxes every week.

More than 30 years ago, to be exact in 1976, Svensk Direktreklam was set up by Erik Grönberg and Roland Tipner.

Svensk Direktreklam is a franchise company. This means that our 42 companies around the country own their own operations but are part of an alliance, are similar in structure and are run in a similar fashion. The offices are responsible for their own distribution area and local direct mail advertising campaigns.

As a distributor, you are employed at one of these 42 local offices.

Eva Ryss is CEO for Svensk Direktreklam. Eva Ryss, Erik Grönberg and Roland Tipner all work at the head office in Uppsala.

One of Svensk Direktreklam’s two sales offices responsible for nationwide sales, is located in Solna, Stockholm, and is also responsible for corporate marketing. The marketing department designs all of Svensk Direktreklam’s marketing material that is displayed in different media. The second sales office is located in Gothenburg.

If you wish to know more about Svensk Direktreklam, our products, our environmental work and other issues, please visit our website www.sdr.se.